American Advertising Awards

The Dean’s Newsletter serves as a dynamic platform dedicated to fostering and enhancing connections with our esteemed alumni community. Within its virtual pages, the newsletter showcases our alumni through the engaging Alumni Spotlight section, providing a spotlight for their achievements. Moreover, it serves as a comprehensive source of updated information on the school/university, offering valuable insights into ongoing developments and initiatives.

This campaign spans across four editions—Winter, Spring, Summer, and Fall—each meticulously crafted to deliver relevant and compelling content. The Winter Edition achieved an impressive open rate of 46.9% and a click rate of 5.1%, while the Spring Edition surpassed with a 48.9% open rate and 5.2% click rate. The Summer Edition continued the trend with a 47.6% open rate and an increased click rate of 6.6%. Closing the year, the Fall Edition maintained a solid performance with a 46.7% open rate and a 5.5% click rate.

Our entry encapsulates the success of The Dean’s Newsletter campaign, showcasing not only its impact on alumni engagement but also the effectiveness of its content strategy, as reflected in the consistently high open and click rates across all editions.